Go Behind the Scenes of our Farmhouse Photoshoot

Captured on location in Berry NSW

There’s nothing quite like the excitement of a new collection, and for our latest campaign, we took things to the next level—both in style and setting. To launch our modern Farmhouse Collection, we packed up our latest arrivals and headed to Berry, a picturesque town in the Southern Highlands, for a week-long photoshoot filled with creativity and collaboration.

Go behind the scenes with Michael as he walks through the Berry Luxury Farmhouse, giving an exclusive look at how this collection brings modern farmhouse charm to life.

Why Berry? The stunning landscape, rolling green hills, and timeless charm of the countryside made it the perfect backdrop for our new collection. We stayed at the Berry Luxury Farmhouse—a location that embodied everything we love about modern Farmhouse style: refined yet relaxed, classic yet contemporary, blending natural textures like wood and marble with warm, inviting tones.

Bringing modern Farmhouse to Life

This new collection is a milestone for us at Alfresco Emporium. Modern Farmhouse is all about effortless elegance—rustic charm meets contemporary sophistication. Think neutral palettes, textured fabrics, bronze accents, and statement furniture pieces designed to create spaces that feel both lived-in and luxurious.

For this shoot, we showcased key arrivals that define the collection. The inviting entrance was styled with our Bohai table, accented by Fira Vases filled with striking magnolia branches. The lounge was anchored by the Clara Modular Linen Lounge in Latte, paired with our Ashton Coffee Table and Eloise Swivel Chairs for a refined yet comfortable setting. The dining space featured the Boston Dining Table, complemented by Barcelona Linen Dining Chairs and a bold black ceramic pot with fig sprays as a centrepiece. From beautifully layered Celeste bedding in the bedroom to our thoughtfully styled kitchen and outdoor entertaining space, every corner was designed to reflect the perfect blend of modern farmhouse charm.

One of the standout moments? Creating a stunning outdoor Easter table, elegantly styled with charming rustic white bunnies that added a whimsical yet sophisticated touch. 

Behind the Scenes: Crafting the Perfect Farmhouse Look

Capturing the perfect shot takes a lot of planning and attention to detail, ensuring every space reflects the beauty of our new collection. Our team transported the furniture from our Sydney warehouse, meticulously restyling every room of the farmhouse to create the perfect setting. Each day was dedicated to carefully moving, styling, and capturing every detail—resulting in beautifully curated vignettes that showcased the collection in its best light. 

And after a hard day’s work? We embraced the farmhouse lifestyle ourselves, gathering around the pizza oven and fire pit in the evenings, unwinding in the swimming pool, and soaking up the countryside’s tranquility.

Now Available In-Store and Online

We can’t wait for you to see the modern Farmhouse collection in all its glory. Visit our stores in Collaroy, Bondi Junction, or Bundall on the Gold Coast, or explore our Style Guide for tips on how to bring this timeless aesthetic into your home. Whether you’re looking to refresh your space with a few key pieces or embark on a complete transformation, this collection is designed to inspire.