Privacy Policy

Alfresco Emporium (ABN 53 723 284 741) ("Alfresco Emporium", "we", "us", "our") respects your privacy and is committed to protecting the personal information you share with us. We handle personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).

This policy explains what personal information we collect, how we collect it, how we use and disclose it, and how you can access, correct or ask questions about your information.



What personal information we collect

The personal information we collect depends on how you interact with us. This may include:

  • Identification and contact details: your name, email address, postal address, phone number and date of birth
  • Purchase and account details: order history, product preferences, wishlist activity and account login details
  • Payment details: processed securely by our third-party payment providers; we do not directly store full card details
  • Trade account details: if you apply for a trade account, your Australian Business Number (ABN), business name and business contact details
  • Digital behavioural data: information about your interactions with our website, collected via cookies, tracking pixels and similar technologies. This includes the pages and products you view and your browsing and purchase behaviour, which we use to personalise your experience and the advertising we show you
  • In-store information: information collected by our staff when you shop, make a purchase, or opt in or out of marketing communications in one of our stores

If you choose not to provide certain information, we may not be able to process your order, provide a requested service, or respond to your enquiry.



How we collect personal information

We collect personal information directly from you, including when you:

  • browse or make a purchase on our website
  • create an account or apply for a trade account
  • subscribe to our email marketing
  • contact our customer service team
  • visit or make a purchase in one of our stores
  • interact with us on social media

We may also collect information automatically through your use of our website via cookies, tracking pixels, tags and similar technologies, as described below.



How we use your personal information

We use personal information to:

  • process and deliver your orders and manage your account
  • provide customer service and respond to enquiries
  • manage trade accounts and business relationships
  • send marketing communications about products, promotions and offers, where you have opted in
  • personalise and improve your experience on our website
  • measure and improve the performance and relevance of our advertising, including through advertising and analytics service providers
  • meet our legal and regulatory obligations


Who we share your personal information with

We do not sell your personal information. We may share personal information with:

  • Delivery and logistics partners, to fulfil and deliver your order
  • Payment processors, to process your payment securely
  • Marketing and advertising service providers, including email marketing platforms and social media and search advertising platforms, to send marketing communications and to deliver and measure the performance of our advertising. This may involve sharing information such as your email address or website activity in a form used by these providers to match and target advertising
  • Website analytics providers, to help us understand how our website is used and to improve our services
  • Professional advisers, such as our accountants and lawyers, where necessary
  • Law enforcement or government agencies, where required or authorised by law


Cookies and digital advertising

Our website uses cookies, tracking pixels and similar technologies to support core website functionality, understand how our website is used, and personalise and measure the advertising we show you on our website and on other platforms.

This includes technologies that allow us and our advertising and analytics service providers to recognise your browser, understand your interactions with our website, and show you advertising that is more relevant to you, including after you leave our website.

You can manage or disable cookies through your browser settings, and manage personalised advertising through the ad preference settings of the relevant advertising platforms. Please note that disabling cookies may affect your experience of our website.



Marketing communications and opt-out

We will only send you marketing communications if you have opted in, either online or in one of our stores.

You can opt out of marketing communications at any time by:

  • clicking the unsubscribe link at the bottom of any marketing email
  • letting one of our in-store team know
  • contacting us directly here

Opting out of marketing communications does not affect the use of website browsing or advertising data described above; if you wish to manage advertising preferences, please refer to the Cookies and digital advertising section.



Data retention

We retain personal information for as long as reasonably necessary to fulfil the purposes it was collected for, or as required by law. Where personal information is held by our third-party service providers, including our marketing and advertising service providers, it is retained in accordance with those providers' own data retention practices.



Overseas disclosure

Some of our service providers, including marketing, advertising and analytics service providers, may store or process personal information overseas. Where this occurs, we take reasonable steps to ensure your personal information continues to be handled in a manner consistent with the Australian Privacy Principles.



Access and correction

You can request access to the personal information we hold about you, or ask us to correct it, at any time by contacting us here. We will respond to your request within a reasonable time frame. There is no charge to request access to your information. If we are unable to provide access or make a correction, we will explain why.



Security

We take reasonable steps to protect the personal information we hold from misuse, loss, and unauthorised access or disclosure, including through the use of secure technologies such as SSL encryption for information transmitted through our website.



Third-party websites

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those websites, and encourage you to review their privacy policies before providing any personal information.



Complaints

If you have a concern about how we have handled your personal information, please contact us here. We will investigate your complaint and respond within a reasonable time frame. If you are not satisfied with our response, you may contact the Office of the Australian Information Commissioner (OAIC) at www.oaic.gov.au.



Changes to this policy

We may update this policy from time to time to reflect changes in our practices or legal requirements. Any updates will be published on this page and take effect immediately.



Contact us

If you have any questions about this policy or how we handle your personal information, please contact us.